A SHOT VAX
As POLY’s parent company, oOh!media is our greatest collaborator. We leverage our creative know-how to engage, entertain and inform Australians about a huge range of causes, products, and brands via oOh!’s vast national OOH network. With over 35,000 static, digital and interactive assets, oOh! was instrumental in forging the national COVID-19 vaccination effort forward by encouraging Australians everywhere — from Dubbo to Darwin — to get jabbed.
We worked alongside oOh! to develop a simple but highly effective campaign broadcasting localised, real-time state vaccination data and encouraging eligible Australians to join the movement as soon as possible whilst magnifying extensive organic media coverage.