In 2019, the National Gallery of Australia committed to new guiding principles that would help them solve the issue of the underrepresentation of women artists and their overwhelming contribution to cultural life. An immense stride toward gender equity. And so, Know My Name was born.
Our team partnered with the NGA to amplify this game-changing exhibition beyond the gallery walls, showcasing dozens of artworks across oOh!’s national network. Be it a billboard in Melbourne or a bus shelter in Brisbane, this shared experience allowed people from all over Australia to discover the artists behind the artworks via a custom-built Google Lens experience.