POLYGRAM
The latest news and insights from POLY
Broadsheet and oOh!media partnership goes live
Launched at oOh!’s Outfront, POLYGRAPH measures the impact Out of Home creative executions have on actual purchase behaviour, following analysis by Quantium of 130 previous oOh! campaigns.
Out of Home creative effectiveness revealed with POLYGRAPH launch
Launched at oOh!’s Outfront, POLYGRAPH measures the impact Out of Home creative executions have on actual purchase behaviour, following analysis by Quantium of 130 previous oOh! campaigns.
It’s not the size of the reach, it’s how you use it
Professor Byron Sharp may have recently broken the adland internet reinforcing the importance of reach and mental availability, but POLY’s Josh Gurgiel insists that capturing the attention of consumers is every bit as important as reaching them, especially when on the move.
POLY creates bespoke AFL Out of Home spectacular celebrating the 2022 Toyota AFL Finals Series return to Melbourne
POLY created a special build Out of Home spectacular celebrating the return of the 2022 Toyota AFL Final Series to Melbourne.
Josh Gurgiel rejoins oOh!media as POLY’s Head of Strategy
POLY has further strengthened its leadership team, appointing senior Thinkerbell executive, Josh Gurgiel, to the newly created Head of Strategy position.
POLY Leadership Team Named
POLY, the creative and content innovation hub from oOh!media, has today announced the leadership team who will work alongside advertisers and agencies to push Out of Home’s creative boundaries.
POLY Leads Advertisers and Agencies on a New Journey Full of Out of Home Creative Opportunities
B&T caught up with POLY CEO and chief content, marketing and creative officer of oOh!media, Neil Ackland and POLY’s new creative director, Peter Galmes, who shared their insights on why it’s time for POLY.