The latest news and insights from POLY
We know the whole point of advertising is to reach as many light category buyers as possible to build mental availability for a brand to ultimately drive some sort of physical action (aka “sell more stuff”). This suggests that to maximise efficiencies in times of uncertainty (but also, always), we need to find strategic ways to reach more light buyers and capture more attention.
Meet Alex Rog, POLY’s Strategy Director through his AdNews Industry Profile
Real beauty pioneer Dove has partnered with Butterfly Foundation to call for a National Inquiry into body image in the hope to bring about real change to harmful body ideals in Australia. The first of its kind multi-channel campaign, developed by PHD Australia and FORWARD, features advertising that visually evolves as more Australians sign the petition.
In a digital world, contextually relevant content is key to engaging and capturing audience attention at scale. This is especially important for commercial partners, who own Office towers and are looking to enhance the overall Office environment.
POLY and the AFL let fans display their teams colours with innovative Out of Home digital takeover experience via oOh!
AFL fans can proudly show off the colours of their favourite teams by directly taking over oOh!’s digital Out of Home broadcast screens in real-time, as part of an Australia-first interactive experience developed in collaboration by the AFL and oOh!’s creative and innovation hub, POLY.
Launched at oOh!’s Outfront, POLYGRAPH measures the impact Out of Home creative executions have on actual purchase behaviour, following analysis by Quantium of 130 previous oOh! campaigns.
Professor Byron Sharp may have recently broken the adland internet reinforcing the importance of reach and mental availability, but POLY’s Josh Gurgiel insists that capturing the attention of consumers is every bit as important as reaching them, especially when on the move.
POLY creates bespoke AFL Out of Home spectacular celebrating the 2022 Toyota AFL Finals Series return to Melbourne
POLY created a special build Out of Home spectacular celebrating the return of the 2022 Toyota AFL Final Series to Melbourne.
POLY has further strengthened its leadership team, appointing senior Thinkerbell executive, Josh Gurgiel, to the newly created Head of Strategy position.
B&T caught up with POLY CEO and chief content, marketing and creative officer of oOh!media, Neil Ackland and POLY’s new creative director, Peter Galmes, who shared their insights on why it’s time for POLY.