Following on from the success of the 2022 Toyota AFL Finals Series, POLY has collaborated with the AFL again to mark the start of the 2023 season with the innovative campaign, ‘Team Colour Takeover’.  

This Australian-first interactive experience on oOh!’s Out of Home screens begins with a standard AFL creative and a unique QR. Once swiped the code communicates to panels through an API endpoint giving fans the power to switch the panels to their favourite team colours.  

Poly’s expert team developed the dynamic and interactive campaign with the objective of connecting fans with their favourite team. The ‘Team Colour Takeover’ campaign has not only achieved this goal but also set a new benchmark for innovative and interactive marketing campaigns in Australia. 

By pushing the boundaries of creativity and technology, POLY has once again proven their ability to deliver outstanding campaigns that leave a lasting impression on audiences.  

This campaign won the Outdoor Media Association Creative Collection Awards Q1 2023 for ‘Best Use of Digital’