SUPER MARIO BROS. MOVIE

  • Idea + Concept
  • Activation Production

The Project

With the goal of attracting attention at scale, POLY showcased the power of immersive and creative advertising with a full take-over of the Melbourne Central Shopping Centre and Melbourne Central Train station to generate excitement for the highly anticipated release of The Super Mario Bros. Movie. 

Commuters and retail audiences were in for a treat as they had the chance to ride on escalators transformed into warp pipes, allowing them to ‘level up’ all the way to the top of the iconic shot-tower!

The results of this extraordinary campaign were outstanding, earning POLY the ‘Big, Bold and Bright’ award in the Q1 Outdoor Media Association Creative Collection Awards. 

 

Immersing Melbourne audiences on an unmissable scale that demands attention

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SYDNEY

02 9927 5555
Level 2, 73 Miller Street,
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MELBOURNE

03 8598 0700
Level 3, 101 Moray Street,
South Melbourne
VIC 3205

MELBOURNE

03 8598 0700
Level 3, 101 Moray Street,
South Melbourne
VIC 3205

SYDNEY

02 9927 5555
Level 2, 73 Miller Street,
North Sydney
NSW 2060

oOh!media collects your personal information in order to provide and market services to you. This may require us to share your information with our related companies and third parties that help deliver our services (including Marketo) in Australia. For more on how we handle personal information and your access, correction, complaint and opt-out rights, see our Privacy Policy or contact us.

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