Amazon Prime Citadel

The Project

When Amazon Prime wanted to showcase its thrilling new action-packed television series, POLY instantly thought big and bold. 

Utilising the features and space of Melbourne Central Rail and Retail, the POLY team executed multiple print and digital creatives throughout the atrium, including a striking wrap that enveloped two sides of the towering 25-metre iconic shot tower, transforming it into an iconic canvas for the series. However, the true spectacle came to life through the suspension of colossal 3.6 metre tall mannequins. The power or this creative provided a compelling ‘look up’ moment that stirred curiosity and captured the attention of audiences on the move. 

Bringing a sense of the action with a compelling activation