OMA Healthy Eating Campaign

The Project

We all know how important vegetables are for our health but did you know a whopping 91% of Australians aren’t eating enough? And with the rising cost of living, it can be even harder to make healthy choices. That’s why POLY, in collaboration with Outdoor Media Australia (OMA) Nutrition Australia, and Queensland Health, came up with this bold, bright and fun campaign.

Recognising the need for a fresh approach, POLY made vegetables the true heroes of the campaign and celebrated diversity and inclusivity, by featuring healthy bodies of all shapes and from all backgrounds. 

But what makes this campaign truly unmissable is the lively and positive emotive interaction between the talent and the vegetables. By creating a fun and engaging atmosphere, POLY effectively shows that healthy eating can be enjoyable and accessible to everyone. 

Bold, Bright and fun in Out of Home