Melbourne gin distillery Patient Wolf Distilling Co. approached Poly for their first-ever Out-of-Home Advertising campaign, the brief was to boost brand awareness and drive home the originality surrounding their award-winning home-grown product
The elegantly simple campaign focused on staying true to the company’s philosophy of ‘Original. Defined. Measured.’ The campaign heroes their biggest line — The Melbourne Dry — with creative displayed in Melbourne and Sydney alongside online digital activity during 2021. Through a designated lockup, the campaign also incorporated the unique path-to-purchase considerations of Out-of-Home by cleverly highlighting the key retailer in proximity to advertising placements.