![PatientWolf_Art_Metrolite](https://polycreative.co/wp-content/uploads/2022/09/PatientWolf_Art_Metrolite_1010x1520mm@50.png)
The Project
Melbourne gin distillery Patient Wolf Distilling Co. approached Poly for their first-ever Out-of-Home Advertising campaign, the brief was to boost brand awareness and drive home the originality surrounding their award-winning home-grown product
The elegantly simple campaign focused on staying true to the company’s philosophy of ‘Original. Defined. Measured.’ The campaign heroes their biggest line — The Melbourne Dry — with creative displayed in Melbourne and Sydney alongside online digital activity during 2021. Through a designated lockup, the campaign also incorporated the unique path-to-purchase considerations of Out-of-Home by cleverly highlighting the key retailer in proximity to advertising placements.
![PatientWolf_Campaign](https://polycreative.co/wp-content/uploads/2022/09/PatientWolf_Campaign_LF_DanMurphys.png)
![PatientWolf_Campaign_Retail_BWS](https://polycreative.co/wp-content/uploads/2022/09/PatientWolf_Campaign_Retail_BWS.png)
![PatientWolf_Art_Retail-Digital_1080x1920px_DanMurphys](https://polycreative.co/wp-content/uploads/2022/09/PatientWolf_Art_Retail-Digital_1080x1920px_DanMurphys.png)
ORIGINAL.
DEFINED.
MEASURED.
![PatientWolf_Campaign_SF_DanMurphys](https://polycreative.co/wp-content/uploads/2022/09/PatientWolf_Campaign_SF_DanMurphys.png)